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Safe. Fun. Yum! Millions of kids choose Yum! Millions of parents choose Safe.
A mild watermelon gel toothpaste for your child's first teeth and every tooth after. Suitable from 6 months, when bub's first teeth usually come through, and the same formula keeps working right through the toddler years and into school age.
Little kids don't know how to spit, and they shouldn't have to. This formula is fluoride free and safe if swallowed when used as directed, so brushing doesn't turn into a fight about rinsing.
The watermelon flavor is made with natural watermelon flavoring. Light and lightly sweet, nothing like the "spicy" mint that makes toddlers clamp their mouths shut.
It's baby's first toothpaste, and it's still the one they want at 4. Safe from 6 months, right through to school age. Check the pack for how much to use at each age.
Formulated with 40% xylitol, calendula and silica. It gently cleans and polishes teeth and helps remove plaque with regular brushing, and the calendula offers gentle care for little gums. Dentists recommend brushing twice daily to help remove plaque as part of maintaining good oral hygiene. One of eleven flavors, so there's one for every kid in the house.
If you have ever been challenged when trying to brush your little one's teeth, we feel your pain, you're not alone. Toddlers and kids don't have any appreciation of why we brush our teeth, but they do know when something tastes spicy. Jack N' Jill Natural Certified Toothpaste tastes so yummy that you will probably need to put it out of reach in between brushing times. We're serious. Toothbrushing time in your bathroom will be transformed, even with the fussiest of kids.

